FIFA World Cup Trophy - Around the World in 225 Days

FIFA and Coca-Cola send the official FIFA World Cup Trophy on its longest ever journey

FIFA and The Coca-Cola Company unveiled the route of the FIFA World Cup Trophy Tour by Coca-Cola on 21 September 2009.

World football’s greatest prize is set to embark on its longest ever global tour, with FIFA and the Coca-Cola Company taking the real solid-gold trophy to 86 countries during a 225-day journey.

The tour will allow thousands of fans to enjoy a rare close-up view of the authentic FIFA World Cup Trophy. The trophy will travel 134 017 kilometres and visit every nation in Africa to give African fans the once-in-a-lifetime experience of having their picture taken with the trophy.

Only State Presidents and World Cup winners have been known to touch this exclusive trophy, and only a handful of people know where it is kept.

The 36 cm tall trophy is made of solid 18-carat gold, weighs 6kg, and boasts two layers of semi-precious malachite – truly a fitting prize for the world’s best football team.

The ceremonial start of the tour was held on 21st September 2009, as FIFA President Joseph S. Blatter and Coca-Cola Chairman and CEO Muhtar Kent accompanied the trophy on the first steps of its journey. Afterwards, the FIFA World Cup Trophy will be flown from Zurich to its first stop in Cairo, Egypt.

“Through this event, we are engaging football fans on a global scale, giving them the unique opportunity to have their picture taken with the most prestigious prize in world football and to embrace the excitement surrounding the FIFA World Cup,” said Joseph S. Blatter. “I am especially thrilled that the FIFA World Cup Trophy Tour takes in all 54 nations in Africa and that this opportunity is thus afforded to all African football fans.”

“Our programmes to support the 2010 FIFA World Cup - such as the Trophy Tour - will leave a lifelong impression on consumers that helps to reinforce loyalty and preference for our business and our brands,” said Muhtar Kent.

For more exciting news and information on the 2010 FIFA World Cup happening in South Africa in 2010,  browse through  our FIFA 2010 Section.

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