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PH Fats’ EP Launch at Assembly
You are going to die
PH Fat at Assembly
The official album launch will take place at Assembly, Cape Town, in what will surely be a raucous night filled with great tunes. The lineup for the the album launch at Assembly on Friday 24 February: includes:
- Beach Party
- The Bone Collectors
- Christian Tiger School
- PHFat
- Hyphen
- B-Team
Cover Charge: R50p/p before 22:00 | R60p/p thereafter
You Are Going To Die
The good news is, before you do you will be able to download the brand new, 5 track P.H.Fat EP of the same name for free. Following the success of their debut album “Dinosaur Blood” the band has decided to break the traditional mould of a record label financed release; and will launch their 5 track EP for free and independently through their website www.phfat.co.za on 20 February 2012.
The three-piece, consisting of Smooth Mike (vocals), Disco Izrael (vocals) and Narch (beats and production), have recognised that in an increasingly competitive market where fan engagement comes at a premium, artists cannot afford to follow traditional marketing models. This is why, even with offers from several record labels, P.H.Fat decided to go the independent route and make the music available to their fans for free. The group believes that "the traditional music distribution model is a thing of the past and with it so is the album per year model."
Fans will be able to download the EP from their website and, if they choose to, donate money to the band using one of three ways - EFT, Paypal or SMS (sending 'PHFAT' to 38549 will donate R10).
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