Rebranding the Nation: 2010 Lecture Series

From "Collective Depression" to "The Most Successful World Cup Ever"

Five million unemployed people, rampant xenophobia, a dramatic decrease in investment and a soccer team supported by just eight percent of the nation. A nation described by its president as entering “collective depression”.

This was Germany two years before the 2006 FIFA World Cup. Yet the country turned its fortunes around so dramatically that it produced “the best World Cup of all time. Never before has an event been presented in such an emotional and global manner” – this was the ovation given by FIFA President Sepp Blatter to the host country at the end of the tournament.

Dr Nikolaus Eberl, author of the bestselling book Brand Ovation: How Germany won the World Cup of Nation Building, presents the fascinating journey of how Germany became a nation charged with a sense of pride and common destiny and the world’s most admired country brand. Economists have dubbed its economic turnaround “The Second Economic Miracle”.

Dr Eberl, whose work has received acclaim from eminent South African leaders, is engaged in internal branding for the 2010 FIFA World Cup, and will, as part of the 2010 Lecture Series at the Green Point Stadium Visitor Centre, talk about the seven key pillars of a Brand Pride Campaign that will transform the soul of South Africa.

The 2010 Lecture Series is a bi-monthly series of lectures by speakers who are integrally involved in the planning and implementation of national projects towards 2010, whose views are of special interest to the public.

Rebranding the Nation:

Date: 28 November 2008
Venue: Green Point Stadium Visitor Centre
Location: Vlei Road | Green Point | Cape Town
Time: 16:30 – Welcome drinks and presentation
Price: R100
Website: www.greenpointstadiumvc.co.za

The new stadium is taking shape impressively, and you can see the progress by signing up for an informative and insightful Green Point Stadium tour, which we at CapeTownMagazine.com can personally recommend.

Be sure to download our Google Earth 2010 World Cup Map – it’s packed with useful info about all the most important 2010 locations, such as the 2010 stadiums and the 2010 fan parks.

Also, see our Sport & FIFA 2010 section and subscribe to our must-read Editor’s Picks Newsletter for all the essential updates you need to hear about the 2010 Soccer World Cup in South Africa.