Business of Design Conference

Who says creative can’t be commercial? This conference proves it can!

If you’re a South African creative business looking to commercialise your company, this two-day conference will provide you with all the tools and inspiration necessary to take your talents to the next level. This year, the programme – hosted at the Inner City Ideas Cartel – runs from Tuesday, 23, until Wednesday, 24 August 2016, with a stellar line-up that includes the likes of Luke Dale-Roberts (The Test Kitchen), Julian McGowan (Southern Guild), Emilie Gambade (Elle magazine) and Mike Abel (M&C Saatchi Abel).

Business of Design was founded by four key industry influencers: Trevyn and Julian McGowan of SOURCE, Southern Guild, GUILD and Design Network Africa; and Cathy O’Clery and Laurence Brick, the creative duo behind 100% Design South Africa and Platform Creative Agency. The innovative foursome decided to share their 80-years of collective expertise with the world via the Business of Design concept, which is all about teaching emerging business to get ahead of trends, build a unique brand, stay relevant, find design direction, and evolve into a valuable asset.

Incorporating lectures, workshops, panel discussions and more, there’s not much the extensive conference doesn’t cover. Learn about everything, from pricing systems and sales growth, to product development, industry standard compliancy, marketing and managing the press, handling the online world of social media, approaching retailers, and meeting international exporting standards.

Aside from savvy skills and business acumen, you’ll also have the pleasure of listening to a selection of incredible people at the top of their game. Here’s a selection of some of the talks scheduled over the two days:

SPEAKER	TALK TITLE
Luke Dale-Roberts: Chef Proprietor at The Test Kitchen and The Pot Luck Club	Staying at the Forefront

Cathy O’Clery: Creative Director at Platform Creative Agency, Programmes Director at 100% Design SA	State of the Nations: Africa’s Design Pull
Mike Abel: Founding Partner at M&C Saatchi Abel	Pitching Your Campaign
Conn Bertish: Founder of Cancer Dojo	Design Thinking That Affects Change
Emilie Gambade: Editor-in-Chief at ELLE South Africa	The Rise of African Fashion
Paul Dalton: Strategist at Leapfrog Projects	Business Strategy: A Process of Design
Sean Mahoney: Partner at StudioMAS	Designing for the Environment
Scott Gray: Experience Design Director at Quirk	Thriving in a Digitally Enabled World

TICKETS FOR THE 2016 BUSINESS OF DESIGN CONFERENCE IN CAPE TOWN

Register for the event by completing a form online via Businessofdesign.co.za/register, and sending proof of payment to jill@source-sa.com. The rates are as follows:

TICKET TYPE	COST
Full Rate Conference Ticket (a half-term payment option is available – you can pay 50% of the full cost upon registration, and the remaining amount on/before 1 August 2016)	R3950p/p
Alumni Discounted Ticket (Business of Design delegates)	R3000p/p
Student Discounted Ticket (proof of enrolment for 2016 required)	R2500p/p
IID and SACAP Member Discounted Ticket	R3500p/p

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Interested in other art and design events around Cape Town? Don’t miss the Open Design Festival.  

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