Why events work with us

Here are 10 ways we help events happen again (and again)

Events are cut throat. Often really special, smaller events don’t happen again. While bigger events, which need cost-efficient marketing and revenue optimisation, are always looking for ways to get better and smarter. Here are 10 ways we help events happen again (and again).

Thousands use us weekly to plan their week(end). Image: Trail’s End

1. We are where locals and the world discover the city – and province. 69% of readers say they discover more in different suburbs because of CapeTownMagazine.com – reader survey.

2. Locals see CapeTownMagazine.com as the trusted best friend in the know. Every week 72 000 people (94% local) get our weekly newsletter. Locals receiving our newsletter have done 29+ things they discovered through CapeTownMagazine.com – reader survey.

3. Thousands use us weekly to plan their week(end). We activate this to over 900 000 weekly. Locals swear by our “7+ Things to do this week(end)” activated across platforms weekly.

4. We reach people who are looking for things to do. We put you in front of an audience in the mood to discover in the channels they live in and love. “When I moved here from Joburg, I picked something from you guys every single week. You really made me feel at home so fast.” – reader, Nonhlanhla Shazza Manzini.

5. We get and keep your event top of mind with audiences. We do it week-in week-out through visibility in our events calendar and in activations.

6. We do storytelling instead of selling. When that’s successful it is story-making. We unpack the unique details of your event. To resonate with both your in-crowd and out-crowd. So it hits home with people who find you; it piques the curiosity of people who never connected with your event; and/or, equally impactful, that they share it with others.

7. We are driven, and enjoy doing things that work. Over 10 years of experience building communities and online audiences, and working with a vast selection of types and sizes of events. We’re a team of geeks passionate about making the penny drop for you with our audiences. 

8. We’re purpose-led. And that’s real. And rare. We believe that the province’s most special events make this place richer, people happier and more connected. We are on a mission to help others with their events so they can happen again (and again) with our Events Marketing Programme

9. We add a trust factor and influence the “influencers”. Media. Tourism. Radio. Hospitality professionals. Businesses in the industry, and the province’s most impactful Instagrammers read us, subscribe to us and recommend our channels.

10. We always give more value than what you pay for. What if you can tap into all of the above at a cost and reach incomparable to any other media, marketing, PR. You get up to 5x more than what you pay for?

We reach people who are looking for things to do. Daily. Image: Sexy Groovy Love

CONTACT US

CapeTownMagazine.com offices: Ideas Cartel at The Old Foundry
Address: Ideas Cartel at The Old Foundry | 1 Sand Hill Road | Green Point | Cape Town

Phone: 072 350 2062
Email: now@capetownmagazine.com with subject line: “Events Marketing Programme”

Connect: With members of our team, use these contact details.

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MARKETING FOR YOUR EVENT IN CAPE TOWN 

Partners in our Events Marketing Programme get access to “7+ things to do this week(end)”.

Submit your event for editorial consideration.

How we work with small businesses and big brands. 

Things we’ve found are important for event organisers. 

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