WTM Africa: Free travel networking event

Travel expo with buyers & 1000s of potential customers

Last updated: 3 April 2025 

Discover the latest travel trends, products and businesses at this incredible networking opportunity that sees thousands of travel industry professionals congregate in Cape Town. World Trade Market (WTM) Africa will take place at the Cape Town International Convention Centre from 9 - 11 April 2025. And it’s free to visit. 

ONE OF THE BIGGEST FREE TRAVEL NETWORK EVENTS   

WTM Africa is one of six shows in the WTM portfolio, with others hosted in London, São Paulo, Dubai, Penang and Cannes. It’s Africa’s leading and only business to business (B2B) exhibition for both the inbound and outbound African travel and tourism markets. 

WTM is the hub of travel ideas and networking in the city. Visitors (and exhibitors) can generate sales leads, launch new products, raise brand awareness, and develop and maintain relationships all under one roof. Since its start in 2014, 8 300 trade professionals and 577 exhibitors have attended, along with 200 speakers. 

Other WTM events have been hosted in cities like London, São Paulo, Dubai, Penang and Cannes. Image: WTM Africa 

WHAT EVENTS CAN I EXPECT AT WTM?  

A highlight of the weekend programme is the presentation of the WTM Africa Annual Trend Report. It looks at some of the biggest trends and shifts, and what they could mean for everyone working in (and passionate about) travel in Africa.  

For those wanting to network, there’ll be a speed networking event. Buyers hold five minute meetings with exhibitors, and if the introduction has been successful, WTM will even arrange a more in-depth meeting. 

There’ll also be a variety of conferences such as African Tourism: Stay Big or Go Niche?, Beyond the Big Five: Tapping into Africa’s Weird and Wonderful Tourism Niches, and The Untapped Potential of LGBTQ+ African Travel.

For more information on the events, see the WTM Africa events page. 

There’s plenty of exciting and diverse events at WTM Africa 2025. Image: WTM Africa 

WHY SHOULD I EXHIBIT AT WTM AFRICA?  

WTM Africa allows you to put your brand in front of buyers, influencers and tens of thousands of potential customers. There’s even exclusive, discounted videography and photography packages designed to enhance your marketing presence before, during and/or after the show. 

The opportunities to network are also wonderfully fruitful. In 2024, WTM Africa sparked thousands of meetings, resulting in placed business. 

The exhibitor list is diverse and dynamic, so you’ll be able to network with all kinds of professionals and businesses. Local 2025 exhibitors include AfriCamps Boutique Glamping, Africa Sky Runners, Blaauwberg Beach Hotel, Cape Sidecar Adventures, and so much more.

It’s the hub of travel ideas and networking in the city. Image: WTM Africa 

HOW TO REGISTER (VISITOR OR EXHIBITOR)  

To register as a visitor for this year’s WTM Africa, visit the WTM Africa registration page.

You will need to provide some of your personal details, as well as your role and interest in the market in order to qualify for the free admission to the event. You can also register to become an exhibitor on the same page. 

FOR MORE INFO ON WTM AFRICA

WTM Africa is happening: 9 - 11 April 2025
Cost: Free
Find it: CTICC, Convention Square, 1 Lower Long Street
See more: Via the WTM Africa website

By Julia Rowley

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